Privacy Policy for Flowers Blackfriars Customers

Name: TIMELESS VICTORIAN
Brand: Flowers Blackfriars
Price: 63.00 GBP
Availability: InStock

Introduction

At Flowers Blackfriars, we are committed to safeguarding the privacy and personal data of our customers. This Privacy Policy sets out how we collect, use, store, and protect your personal information in line with the General Data Protection Regulation (GDPR) and applicable UK data protection laws.

This policy applies to all individuals placing orders with Flowers Blackfriars from Blackfriars and the surrounding districts. By using our services or providing your personal data, you acknowledge and agree to the practices described in this policy.

What Personal Data We Collect

We collect various types of personal data to process orders, provide services, and enhance your customer experience. The categories of data we may collect include:

Contact Information: Name, delivery address, billing address (if different), and postcode.
Communication Details: Information needed to contact you regarding your order, such as personal messages to card recipients, and your correspondence or feedback to us.
Order Data: Details of your purchases, selected products, pricing, special requests, and order history.
Payment Information: Payment details necessary to complete transactions. Flowers Blackfriars does not store your full payment card details; transactions are processed securely via trusted payment service providers.
Technical Information: IP address, device type, and information collected via cookies and similar tracking technologies when you use our website.

Lawful Basis for Processing Your Data

Flowers Blackfriars processes your personal data under one or more legal bases as defined by the GDPR:

Contractual Necessity: Most personal data we process is necessary to fulfil our contract with you, such as delivering flowers to the correct address and processing your payment.
Legitimate Interests: We may process your data for marketing our services (where permitted), developing our products, and improving our website, provided that such interests are not overridden by your rights and interests.
Legal Obligations: In some cases, we are legally obliged to retain certain data, such as transaction information for tax and accounting purposes.
Consent: Where required by law, we will seek your consent before sending you promotional communications. You may withdraw your consent at any time.

How We Use Your Data

Your personal data may be used for the following purposes:

To process and deliver your flower orders to the specified location.
To communicate with you about your orders, updates, or queries.
To improve our products and services based on customer feedback and interactions.
To meet our legal, tax, and regulatory obligations.
With your consent, to send you information about special offers, seasonal arrangements, and updates from Flowers Blackfriars.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Our standard retention periods are as follows:

Order and transaction data: Retained for a minimum of six years to comply with legal and tax requirements.
Communications and feedback: Retained for up to two years after your last interaction with us for quality improvement and record-keeping purposes.
Marketing data: Retained until you opt out or withdraw consent, with periodic reviews to ensure continued relevance.

Once your information is no longer required, we will securely delete or anonymise it.

Data Processors and Third Parties

We may share your personal data with trusted service providers (data processors) who help us operate our business and fulfil your orders. These may include:

Payment service providers who process your payment securely on our behalf.
Couriers or delivery partners responsible for delivering your order.
IT and cloud service providers who host our systems and data securely.

We require all third-party processors to adhere to GDPR requirements, only process your personal data on our instructions, and ensure it is kept secure. We do not sell or rent your personal data to any third parties for their marketing purposes.

Your Rights Under GDPR

Subject to certain conditions, you have the following rights regarding your personal data:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request that we correct inaccuracies or complete incomplete personal data.
Right to Erasure: In certain circumstances, you can ask us to delete your data.
Right to Restrict Processing: You can request that we limit how we use your data.
Right to Data Portability: You may request your personal data be provided in a commonly used, machine-readable format.
Right to Object: You have the right to object to certain types of processing, including direct marketing.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the contact form or by mail using the details available on our website. We may require verification of your identity for security purposes before processing your request. We will respond to your request within one month, in accordance with GDPR requirements.

Security Measures

We have implemented appropriate technical and organisational security measures to protect your personal data, including encryption, restricted access controls, staff training, and regular review of our data handling policies. While we strive to ensure the security of your data, no method of transmission or electronic storage is completely secure. If you suspect any unauthorised access or breach, please contact us immediately.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on our website, and where changes materially affect your rights or how we process data, we will notify you in advance where feasible.

Contacting Flowers Blackfriars

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please use the contact details provided on our website to get in touch.

Your privacy and trust are important to us, and we are committed to ensuring the transparent and lawful processing of your personal data while you enjoy our services at Flowers Blackfriars.